SERVICES
Strategic Creative Direction & Design, Tailored to Your Brand
Every brand has its own story, challenges, and ambitions. I partner with global organizations and founders to clarify brand essence, build cohesive visual words, and create narratives that resonate across culture.
Whether launching a new initiative, refining an existing identity, or entering new markets, my work blends strategy, cultural insight, and visual storytelling to ensure your brand stands out with clarity and purpose.
Whether launching a new initiative, refining an existing identity, or entering new markets, my work blends strategy, cultural insight, and visual storytelling to ensure your brand stands out with clarity and purpose.
SERVICE CATEGORIES
• Brand Transformation & Strategic Design:
- Clarity and refine brand essence, positioning, and messaging
- Build cohesive visual systems and creative frameworks
- Align design and narrative with business goals and audience perception
- Develop strategies for market entry, brand evolution, or new product launces
- Build cohesive visual systems and creative frameworks
- Align design and narrative with business goals and audience perception
- Develop strategies for market entry, brand evolution, or new product launces
Ideal for: Global brands expanding into Japan or other culturally nuanced markets, looking for clarity, emotional resonance, and strategic alignment.
• Global & Local Market Adaptation:
- Tailor visual adaptation (layout, typography, color, design systems)
- Cultural and language refinement for target audiences
- Market-specific user experience guidance
- Creative direction for localized campaigns and rollout
- Consultation on in-house or agency work
- Cultural and language refinement for target audiences
- Market-specific user experience guidance
- Creative direction for localized campaigns and rollout
- Consultation on in-house or agency work
Ideal for: Global brands expanding into Japan or other culturally nuanced markets, looking for clarity, emotional resonance, and strategic alignment.
• Visual Storytelling & Narrative Design:
- Develop brand narratives that connect emotionally and drive engagement
- Structure storytelling across touchpoints, campaigns, and platforms
- Visual frameworks that reflect culture, context, and audience expectation
- Guidance for in-house teams or collaborative agency efforts
- Develop brand narratives that connect emotionally and drive engagement
- Structure storytelling across touchpoints, campaigns, and platforms
- Visual frameworks that reflect culture, context, and audience expectation
- Guidance for in-house teams or collaborative agency efforts
Ideal for: Brands that want to communicate their story consistently, powerfully, and cross-culturally.
SAMPLE PACKAGE
• Japan Localization & Brand Refinement:
Design for global brands expanding into Japan with intention and clarity.
This package ensures your brand adapts culturally without losing its global identity.
- Visual adaptation: layout, typography, color, and design sustems
- Language and tone adjustment for Japanese audiences
- Market-specific user experience adjustments
- Creative direction for localized campaigns and rollout
- Cultural consultation on in-house or agency work
Design for global brands expanding into Japan with intention and clarity.
This package ensures your brand adapts culturally without losing its global identity.
- Visual adaptation: layout, typography, color, and design sustems
- Language and tone adjustment for Japanese audiences
- Market-specific user experience adjustments
- Creative direction for localized campaigns and rollout
- Cultural consultation on in-house or agency work
*Packages are flexible and hour based, starting from 60 hrs per month. Scalable depending on project, scope, timeline, and complexity.
OPTIONAL ADDITIONAL PACKAGES (for high-ticket positioning)
• Global Market Entry Package:
Strategic guidance for entering new countries, including brand positioning, messaging, and cultural adaptation.
Strategic guidance for entering new countries, including brand positioning, messaging, and cultural adaptation.
• Brand Evolution Package:
Full creative transformation for evolving or repositioning brands, including visual identity, narrative strategy, and multi-touchpoint rollout.
Full creative transformation for evolving or repositioning brands, including visual identity, narrative strategy, and multi-touchpoint rollout.
• Creative Leadership Package:
Temporary or ongoing creative leadership, mentoring internal teams, and ensuring design systems and storytelling maintain global consistency.
Temporary or ongoing creative leadership, mentoring internal teams, and ensuring design systems and storytelling maintain global consistency.
WHY WORK WITH ME
I partner with brands that value authenticity, strategic design, and cultural insight.
Together, we craft visual words and narratives that resonate across borders, build trust, and drive long-term growth.
Together, we craft visual words and narratives that resonate across borders, build trust, and drive long-term growth.
CURRENT AND PAST CLIENTS
3.1 Phillip Lim, ALANI the grey, BUNZABURO, Colliers International Japan, DEREK LAM, DEREK LAM 10 Crosby, JETRO, Jones Lang Lasalle, Kinsei, Kyokanoko Shibori Union, MADISONBLUE, Mastermind World Class, MIZUGARA Showroom, Park Sutherland Inc., Rachel Comey, Rawtus, Sacai USA, Studio Handsome, and more…
3.1 Phillip Lim, ALANI the grey, BUNZABURO, Colliers International Japan, DEREK LAM, DEREK LAM 10 Crosby, JETRO, Jones Lang Lasalle, Kinsei, Kyokanoko Shibori Union, MADISONBLUE, Mastermind World Class, MIZUGARA Showroom, Park Sutherland Inc., Rachel Comey, Rawtus, Sacai USA, Studio Handsome, and more…