TUSSAH BRANDING
Helping Global Brands Define, Express, and Elevate Their Authentic Identity
Transforming complex ideas into clear, emotionally resonant narratives across cultures.
Transforming complex ideas into clear, emotionally resonant narratives across cultures.
Yuka Abe is a Global Creative Director and Brand Transformation Lead bridging cultural intelligence with design expertise. She helps brands uncover their authentic essence and express it in ways that resonate across markets, cultures, and audiences.
With experience spanning Tokyo, New York, and international markets, Yuka specializes in clarifying brand positioning, building cohesive visual worlds, and structuring narratives and touchpoints that shape perception, trust, and long-term growth. Her work blends strategic thinking, cultural insight, and visual storytelling to create designs and brand systems that are both purposeful and impactful.
Yuka partners closely with founders, creative teams, and global organizations ready to elevate their brand identity, enter new markets, or refine their creative vision. She focuses on building brands that are not only visually compelling but also emotionally resonant and strategically aligned.
Art Direction | Brand Strategy | Brand Identity | Creative Direction | Localization & Market Entry | Retail & Popup Design | Digital & Website Design